CHICAGO , Monday, October 22, 2012– The Arena Football League and Russell Brands, LLC have renewed their partnership for the next three seasons, the League office announced today.
The partnership designates Russell Athletic as the official uniform and on-field apparel supplier of the AFL and Spalding as the official game ball supplier of the League. The game ball is specifically designed with the AFL’s signature stripe for higher visibility in the passing game, and the League and Spalding encourage fans to keep those footballs that enter the stands during game play. Russell Athletic will also serve as the exclusive supplier of conference and ArenaBowl championship hats and t-shirts as well as the official apparel provider of the AFL online store.
“This has been a tremendous partnership for many years,” AFL Commissioner Jerry B. Kurz said. “The innovation and commitment to excellence demonstrated by Russell Athletic and Spalding makes them a natural fit for the AFL and we are thrilled to continue this partnership for another three years.”
“We’re excited to continue our partnership with the Arena Football League,” said Gary Barfield, executive vice president, Russell Brands, LLC. “The fast-paced action and intense competition in the AFL is a great platform to showcase the dynamic design and high quality of both our Russell Athletic and Spalding products.”
To commemorate the League’s Silver Anniversary season in 2012, Spalding game balls featured silver stripes and laces, as well as the 25th Anniversary logo on the top front panel of the ball. Spalding will use a new design to celebrate the 2013 AFL season.
About RUSSELL BRANDS, LLC
For more than 100 years, Russell has supplied America’s athletes and teams with the latest innovations to help them perform at their best and is a leading supplier of apparel and team uniforms at the high school, college and professional levels. Russell’s collegiate licensed products and athletic wear are broadly distributed and marketed through department stores, sports specialty stores, retail chains and college bookstores. For more information, please visit www.RussellAthletic.com.
A Division of Russell Brands, LLC, Spalding is the largest basketball equipment supplier in the world, and America’s first baseball company. Spalding is the official basketball of the National Basketball Association (NBA) and Women’s National Basketball Association (WNBA), the official backboard of the NBA and NCAA, the official baseball of the Little League World Series, the official volleyball of the King of the Beach Volleyball Tour and the official football of Pop Warner. In addition to being a leading producer and marketer of basketballs, footballs, volleyballs and soccer balls, Spalding produces softballs under the Dudley brand. For more information, visit www.spalding.com.
The RUSSELL ATHLETIC®, SPALDING® and DUDLEY® trademarks are owned by Russell Brands, LLC.